Menon Curatorial

Whether it's art, records, sneakers or ideas, the best collections aren't just assembled. They're curated. Thoughtfully. Intentionally.

At Menon Curatorial, we apply the same philosophy to building transformative partnerships across Asia Pacific. With deep roots across the region, from the C-suites to the streets, we stand alongside a curated group of visionary leaders who are redefining industries globally and unlocking the vast complexity and potential of APAC. By seeking out and elevating this next wave of cultural power, we map the individuals shaping those narratives, and creating spaces where they can collide and spark change.

Asia isn’t the back office of global brands anymore

Understanding the nuance and opportunity within APAC is no longer optional, it’s essential. With diversity as vast as its opportunities, a new tone has been set: from spending power to cultural influence, Asia is a vital hub of business, creativity and culture.

Menon Curatorial activates cultural power across this region. By convening influential individuals, curating their perspectives, and directing their collective energy towards real-world challenges, we transform influence from something merely observed into something actively deployed. From reimagining team structures and agency ecosystems to amplifying influence through the right circles, defining effective workflows, raising capital, and navigating critical inflection points, our high-touch, integrated approach harness networks and ideas to fuel the next era of growth.

To reach the right people,
you need the right people

Influence is shifting from institutions to individuals. We’ve entered a chapter where impact outweighs infrastructure and efficient outcomes trump heavy organisation structures, any day of the week.

Drawing on a carefully curated network built over two decades and across 15 countries, spanning Southeast Asia, India, Japan, Korea, Indonesia, and Australia, we go far beyond introductions or traditional consulting.

We create real connections: the kind that unlock deeper expertise or enable collective approaches. Think of us not just as sparring partners, but as personal curators, obsessively matching rare minds with forward-thinking leaders. These are the voices and track records shaping business and culture across APAC, now seeking to unlock opportunity and drive both cultural and commercial change.

"… it’s the secret extension to our plan and vision. Every conversation with Tash hits like putting your tongue on jumper cables - I leave wired, sharp and ready to invade France.

…No shade to France…"

Tash Menon-Verheul

Tash is a cultural power broker helping businesses, brands and boards harness networks and ideas to fuel the next era of growth. Recognised by Campaign Asia’s 40 Under 40 and Women to Watch, she operates at the intersection of creativity and commerce, serving as a trusted partner to visionary leaders navigating APAC’s complexity and potential.

She began her career in London shaping iconic events like The BRIT Awards, later becoming a strategic partner to world-class chefs. In 2017 she founded Mash: an award-winning creative company that reimagined the agency model. Betting on the East, she drove 110% year-on-year growth across APAC in its first five years, earning Forbes’ ‘Mighty Mouse’ and B&T’s Entrepreneur of the Year. Now Singapore-HQ’d, Mash is one of several next-gen ventures she advises and holds equity in.

She has long championed Asia Pacific as not just a market, but the epicentre of global cultural and creative innovation.